Tax-Free Weekend is here, and there may not be a better time all year to upgrade your fishing and outdoor gear at Goose Hummock.
If you've been waiting for the right time to buy that new rod and reel, upgrade your electronics, grab a new fishing kayak, replace worn-out gear, or finally invest in the equipment you've been putting off, this is the weekend to do it at the Goose.
Massachusetts' 2026 Sales Tax Holiday takes place Saturday, August 8 and Sunday, August 9. During the holiday, the state's 6.25% sales tax is suspended on most eligible retail purchases priced at $2,500 or less for personal use.
And when you're shopping for fishing and outdoor equipment, 6.25% can add up to some serious money. To sweeten the pot, we are having a storewide 10% off sale to combine with your tax savings!!!!( some exclusions apply).
Bigger Purchase. Bigger Savings.
Tax-free weekend isn't just about saving a few dollars on a handful of lures. At Goose Hummock, it's an opportunity to save real money on the bigger purchases that anglers and outdoor enthusiasts make.
Consider the savings:
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$500 purchase = $31.25 saved
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$1,000 purchase = $62.50 saved
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$1,500 purchase = $93.75 saved
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$2,000 purchase = $125 saved
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$2,499 purchase = $156.19 saved
That's money that can stay in your pocket—or go toward the line, lures, terminal tackle, accessories and other gear you need to make the most of your time on the water.
The Perfect Weekend to Upgrade Your Fishing Arsenal
August is prime fishing season on Cape Cod, which makes this year's tax-free weekend especially well timed.
Striped bass are on the menu, bonito are providing incredible light-tackle action, bluefish are around, and offshore anglers are chasing everything from tuna to sharks. Goose Hummock has the gear to pursue all of them.
The Goose fishing department carries rods, reels, lures, line, terminal tackle, offshore equipment, fly-fishing gear and much more. The store's offshore department is stocked for fishermen targeting tuna and other big-game species, while the main fishing floor covers everything from freshwater to Cape Cod's inshore saltwater fisheries.
If you've been thinking about upgrading, tax-free weekend is the time to pull the trigger.
Think About the Gear You've Been Putting Off
Every angler has a list.
Maybe it's that new surf rod you've been eyeing. Maybe your reel has seen one too many seasons and it's time for an upgrade. Perhaps you're ready to step up your offshore tackle, add another outfit to the arsenal, or finally put together the light-tackle setup you've been dreaming about.
Tax-free weekend gives you a perfect excuse to stop thinking about it and get it done.
And because the tax savings increase with the price of the purchase, this is particularly valuable when you're buying higher-end fishing and outdoor equipment.
More Than Just Fishing
Goose Hummock isn't just a tackle shop. The Orleans store is a full-service outdoor and marine destination, with fishing, paddlesports and marine equipment all under one roof.
So if you're looking for a new kayak, paddleboard, outdoor clothing, marine equipment or other eligible outdoor gear, this weekend could be the perfect opportunity to make that purchase.
It's also a great time to start thinking ahead. Fall fishing, hunting season and next year's adventures will be here before you know it.
Shop Local. Save Big.
One of the best parts of tax-free weekend is that your savings can also support a local Cape Cod business.
Goose Hummock has been serving New England outdoorsmen since 1946 and has built its reputation around having a massive selection of quality outdoor products backed by knowledgeable staff who actually understand fishing and the outdoors.
That's especially valuable when you're making a significant purchase. You're not just buying a product—you're getting access to people who can help you choose the right equipment for the way you fish.
Don't Wait Until Sunday Afternoon
Tax-free weekend is only two days, and the most popular products can move quickly.
If you've been waiting for an opportunity to upgrade your fishing gear, replace an aging setup, or make a bigger outdoor purchase, August 8 and 9 are the days to do it.
Visit the Goose Hummock Shops in Orleans and take advantage of Massachusetts' 6.25% sales tax savings while you can.
You can also shop the Goose Hummock online selection at Goose Hummock Shops and TheMightyFish.com.
The biggest savings of the season are here. Tax-free weekend only happens once a year—make the most of it at Goose Hummock.
Massachusetts sales tax holiday rules apply to eligible purchases for personal use. Most individual items must be $2,500 or less; certain categories are excluded. Check the current Massachusetts rules for complete details.